Jeans is a 1998 Tamil musical romance film. Directed and written by Shankar and produced by Ashok Amritraj and Murali Manohar, it stars Prashanth, Aishwarya Rai and Nassar in the lead roles. Raju Sundaram and Lakshmi, prominent actors from the south Indian film industry, played the roles of the lead characters' relatives in the movie. The film features a successful soundtrack from A. R. Rahman, whilst Ashok Kumar and the pair of B. Lenin and V. T. Vijayan took care of the cinematography and editing respectively. The film was nominated by India as its entry for the Best Foreign Language Film for the Academy Awards in 1998.
Rai made her movie debut in Mani Ratnam's Tamil film Iruvar (1997) and had her first commercial success in the Tamil movie Jeans (1998) After a setback in her career during 2003–2005, she appeared in Dhoom 2 (2006), which turned out to be her biggest commercial success in India. She later appeared in films like Guru (2007), Jodhaa Akbar (2008), and Enthiran (2010) which were commercially and critically successful An Indian actress and former Miss World. Before starting her acting career, she worked as a model and ultimately won the Miss World title in 1994. Rai has acted in over 40 movies in Hindi, English, Tamil and Bengali, which include few international productions.She gained the attention of Bollywood through the film Hum Dil De Chuke Sanam (1999), directed by Sanjay Leela Bhansali. Her performance in the film won her the Filmfare Best Actress Award. In 2002 she appeared in Bhansali's Devdas, for which she won her second Filmfare Best Actress Award.she was honoured with the Padma Shri by the Government of India.